American marijuana consumers have spent more than $4.1 billion on pre-rolled joints over the past year and a half, according to a new industry report, with the products now making up about 15.9 percent of the cannabis market.
Among the latest trends in the pre-roll market, it adds, is the continued growth of specialty infused pre-rolls, which are sold as a premium product and typically contain marijuana concentrate. Those products, which command higher price points than standard pre-rolls, accounted for almost half (44 percent) of the pre-roll market during the first half of 2024.
The data put pre-rolls in third place in terms of product form factors at marijuana retailers, following raw flower and vape pens. The report notes that in June 2024, sales revenue from pre-rolls was almost 12 times that of infused beverages.
From January 2023 to June 2024, pre-rolls saw “a meteoric increase in market share,” Custom Cones, who pulled together the data, said, rising from 13.2 percent to 15.9 percent over that time period.
“The rise of the pre roll market is even more impressive when looking back even further,” the company noted. “Pre roll market share has increased every year since 2020 – when it stood at just 9.8%. The increase in sales revenue in the last five years is nothing short of remarkable: annual pre roll sales revenue went from $469 million in 2019 to $2.7 billion in 2023. That’s nearly a sixfold increase in annual revenue.”
